"Harsh and cruel" has been based on the brand's language tone and ideology of creation and design since the establishment of "harsh and cruel" in 17 years. This series is a capsule series carefully planned for spring and summer 2020. The project came from a serious blow that the brand has experienced since its inception-"Coronavirus epidemic" and HC is in the outbreak of Wuhan. It is still uneasy until now, and the warehouse has been burned down. The brand team of things is even more difficult. What we want to express in the design work this time is not the setbacks encountered this year. This sudden disaster let us realize what unity and cohesion make us think deeply. And observing the whole period of the epidemic and all the good things before, all saying that art comes from life, what is it? If it is said that the whole period of the epidemic is impressive, it is that great medical worker and their iconic The elements of protective clothing, although they are uniformly dressed, it is not a cold image like we have seen, it is a The image of love has a temperature, so we used the form of graffiti and added a slogan with a good vision to make this element more personified. When it comes to the aspect of the clothing itself, this short sleeve uses 230g heavy double yarn fabric The island cotton selected from the southeastern coastal islands of North America has more comfortable, soft and durable characteristics than ordinary cotton materials. The entire short sleeve uses digital direct injection image technology, and friends who know this process know its cost Highly, especially when operating this process on pure cotton material, we choose the solid ink direct injection technology imported from Japan. No matter how large the pattern is, the breathability and color fastness are OK, plus the use of healthy and environmental Reactive dyes enhance the wearing experience.